All work
Case study

Royal Inked under the skin.

Royal Inked is a custom tattoo studio in Centurion, run by Junior — an artist with over 16 years in the craft and a 4.9-star reputation to show for it. The work was never the problem; the home online was. We built them a site that presents the ink with the same standard it's done with.

ClientRoyal Inked
IndustryTattoo studio
ServicesDesign + build
Timeline1 week
Royal Inked website
The pain points

Where it hurt.

01

Instagram was the whole business

The portfolio and the brand lived on a platform they didn't own — one algorithm change away from invisible.

02

Sixteen years of work, lost in a feed

Realism, black & grey, colour, fine line, cover-ups — a full range of craft compressed into a scrolling grid where nothing gets the space it deserves.

03

A rating the website couldn't match

A 4.9-star rating on Google with 250+ reviews — but the old website told a different story. It didn't carry the professionalism of the work, and first impressions suffered for it.

Problem statement

// Royal Inked had already earned its reputation — it needed a website that lives up to it, and presents the work as professionally as it's inked.

The solution

What we built.

We designed and built a fully custom site around the work itself — full-bleed galleries on a near-black canvas that lets the ink speak, a dedicated page for Junior and his 16 years behind the machine, and a prepaid tattoo plan explained clearly enough to sell itself. Enquiries still land where the studio prefers them — in the DMs — but now they arrive from a site that carries the same professionalism as the chair. Local SEO and Google Business integration put the studio in front of people actually searching for ink in Centurion.

Full-bleed portfolio that puts the ink first
Dedicated artist page telling Junior's story
Prepaid tattoo plan, clearly explained
Aftercare guides that reduce repeat questions
Local SEO + Google Business integration
The outcome
2New clients in the first week
2k+Impressions in 2 weeks
#1In local search results
A word from the client
We love the new site — the whole process was quick, professional and effortless from start to finish. Within the first week of going live, it brought us two new clients.
Junior // Owner & Artist, Royal Inked

Let's build something
with a soul...

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