UX-driven software studio

We build products that feelTailor-made.

Because every great project starts with a conversation, not a checkout. We partner with a select number of brands to design and engineer handcrafted websites, and custom software from the ground up — putting obsessive care into every single line of code so your business stands entirely apart.
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Available for new projects--:--:--
The Rodega way

UX-driven web design, built to be remembered.

We don't do mass-produced. Rodega handles your entire digital product under a single lens — from your initial concept to the final, high-performance interface. By merging meticulous UI/UX design with clean, powerful engineering, we ship platforms that are lightning-fast, intuitive, and impossible to forget.

Experience-First

We start with the user, never a template. Every layout is designed from a blank canvas to ensure your platform feels intuitive and naturally guides your users.

Pure Engineering

Clean, lightweight, modern code. Built for maximum performance, security, and scalability. No technical shortcuts — just robust, high-performance architecture.

Obsessed With Detail

The micro-interactions, the empty states, the fluid motion. We care deeply about the final 1% that others miss. It's what makes a product feel unmistakably handcrafted.

Extended Partnership

We don't disappear at launch. True software requires continuous care. We remain in your back pocket to protect your asset, track insights, and ship steady updates.

rodega — zsh
$rodega build --product
researchdone
wireframesdone
design-systemdone
engineeringdone
optimising the 1% that matters_
// intuitive. fast. impossible to ignore.
What we build

Seven ways to work with us.

01 // Launch

Essential Websites

A sharp, single-page website that gets your business online fast — designed, built, and live within a week.

  • One custom-designed page, fully responsive
  • Structured around a single clear call to action
  • Contact form with automated email routing
  • Technical SEO & Google indexing setup
  • Live in about a week
Starting FromR6,000
02 // Presence

Business Websites

A polished, high-performance website that gives your business a premium online presence.

  • Up to 5 custom-designed pages
  • Fully responsive on desktop and mobile
  • Clean, fast, and optimised for performance
  • Technical SEO setup for Google indexing
  • Contact form with automated email routing
Starting FromR12,000
03 // Commerce

E-Commerce Stores

A custom-styled Shopify store optimised for smooth checkouts and easy management.

  • Tailored Shopify theme with structured design
  • Local & international payments
  • Automated order confirmation & abandoned-cart emails
  • 1 year of free standard hosting included
Starting FromR22,000
04 // Handcrafted

Custom Websites

A fully tailored web experience built from scratch, with complete UI/UX design.

  • Collaborative UI/UX phase
  • Custom front-end build with modern technologies
  • Enhanced technical SEO infrastructure
  • Free monthly analytics & insights reporting
  • 1 year of free premium hosting + priority support
Starting FromR35,000
05 // Engineered

Custom Apps

Handcrafted web apps and internal tools built around how your business actually runs.

  • Clear scoping document outlining features & timeline
  • Secure user authentication & custom database
  • Tailored dashboard or internal portal interface
  • Integrations with your tools (Xero, Stripe, CRMs, etc.)
Scoped · HourlyR650/ hr
06 // Ventures

MVP Studio

Your product idea turned into a working MVP on a fixed price and timeline — no open-ended hourly billing.

  • Scoping sprint with a defined feature ceiling
  • UI/UX design & full build of the core journey
  • Secure auth, database & admin basics included
  • Launched to real users in ~6 weeks
  • Clear roadmap for what to build next
Fixed Price FromR60,000
Not sure where you fit?

Have something else in mind?

Tell us what you're building. We'll figure out the right way to work together.

Let's talk
Stay supported

Continuous development, zero friction.

A dedicated technical asset in your back pocket. Secure a set number of hours each month for seamless site updates, feature builds, and total peace of mind.
Care
R2,000/mo
~3 hrs / month
Text tweaks, banner swaps & plugin updates.
Grow
R5,500/mo
~9 hrs / month
New landing pages & feedback-driven iteration.
ScaleMost popular
R8,500/mo
~15 hrs / month
Continuous optimisation & front-of-queue scheduling.
Partner
R20,000/mo
~38 hrs / month
Weekly feature sprints & ongoing maintenance.
Site Rescue

Already have a website that's letting you down?

We'll audit your existing site — speed, security, SEO and design — and hand you a prioritised fix list. Most rescues roll straight into a Care retainer to keep things healthy.

Full auditR3,500
Rescue my site
Better together

Everything you need, in one package.

Design, development, hosting, and continuous support rolled into a single workflow. Pay a clear upfront setup fee, followed by a predictable monthly retainer to keep you moving forward.
Bundle A

The Startup Essential

Get online cleanly, with a reliable partner looking after things.

  • Website build - Launch Package
  • Care package - 3 hrs / mo
  • 1 year free standard hosting
InvestmentR12,000 setupthen R2,000 / mo from month 2
Bundle B

The Independent Commerce Stack

A gorgeous, custom-styled shop with active monthly optimisation.

  • E-Commerce Store build - Commerce Package
  • Grow package - 9 hrs / mo
  • 1 year free standard hosting
InvestmentR22,000 setupthen R5,500 / mo from month 2
Bundle CBest value

The Premium Digital System

A completely unique website with high-priority support throughput.

  • Custom Website build - Handcrafted Package
  • Scale package - 15 hrs / mo
  • 1 year free premium hosting
InvestmentR35,000 setupthen R8,500 / mo from month 2
Value added

Premium add-ons, seamless integration.

Secure, managed cloud infrastructure and specialised analytics & insights packages. The perfect technical foundation to back your digital asset.

Managed Hosting

Fast, secure, completely hands-off hosting — weekly backups, SSL, a global CDN, and security monitoring.

FromR500/ mo

Hosting + Priority Support

Premium hosting with an on-call fallback — guaranteed next-business-day edits plus one included hour of quick fixes each month.

FromR1,000/ mo

Analytics & Insights

Data-driven visibility without the complexity. Stop guessing how your users behave and start tracking what actually drives revenue.

FromR1,500/ mo

Connected Workflows

Automations & integrations that remove the busywork — online bookings, payment links, email & WhatsApp notifications, and syncing with tools like Xero or your CRM.

Scoped FromR3,500once-off
How we work

A process built around clarity.

01

Discover

We dig into your goals, users, and workflows. Before writing a line of code or designing a single pixel, we align on exactly what your business needs so we build a solution that solves the right problem from day one.

02

Design

We map the user experience from a blank canvas. You'll receive an interactive Figma prototype to click through, allowing you to experience the user journeys, layout architecture, and visual identity before the engineering phase even begins.

03

Build

Meticulous frontend and software engineering. You'll track progress through a live staging environment — giving you front-row visibility into the development cycle with zero surprises, zero hidden code, and total transparency.

04

Launch & evolve

We deploy your platform smoothly and stay by your side. The launch is just the beginning of our relationship. Whether through automated insights or a monthly retainer, we remain in your back pocket to ensure your asset continuously adapts and grows.

About the studio

A studio where engineering
meets artistry.

At the end of the day, a digital product is a reflection of the hands that built it. We don't care for corporate buzzwords, long pitch decks, or overcomplicating simple things. We care about the work.
Our philosophy is rooted in old-school craftsmanship applied to modern code. We build things to look beautiful, run beautifully, and stand the test of time, because we put our name on every single project that leaves the studio.
rodega — build.log
$rodega craft --product
      :::::::::   ::::::::  :::::::::  :::::::::: ::::::::      :::  
     :+:    :+: :+:    :+: :+:    :+: :+:       :+:    :+:   :+: :+: 
    +:+    +:+ +:+    +:+ +:+    +:+ +:+       +:+         +:+   +:+ 
   +#++:++#:  +#+    +:+ +#+    +:+ +#++:++#  :#:        +#++:++#++: 
  +#+    +#+ +#+    +#+ +#+    +#+ +#+       +#+   +#+# +#+     +#+  
 #+#    #+# #+#    #+# #+#    #+# #+#       #+#    #+# #+#     #+#   
###    ###  ########  #########  ########## ########  ###     ###    
discovery & researchdone
wireframes & flowsdone
design systemdone
handcrafting the interfacebuilding…
performance & polishqueued
launch & handoffqueued
[================>- - - - - - -]68%
$
From the founder
We treat the digital world as temporary, but code is the architecture of modern life.
If we do not build it with a soul, we condemn ourselves to live in a digital wasteland.
Signature of Ruan "Jordy" Jordaan
Ruan "Jordy" Jordaan // Founder
Build your package

Tell us what you're building.

We don't do generic pitch decks, or automated checkouts. We keep our studio intentionally small to focus entirely on one project at a time.

Answer a few quick questions and we'll come back to you personally within 24 hours with a recommendation that fits.
Email
Response time
Within 1 working day

Find your fit.

Five quick questions — we'll reply with a tailored recommendation within one working day.

Package builder01 / 05

What are you interested in?

Pick the closest fit — nothing is locked in.

Let's build something
with a soul...

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